With the enhancement of the spending power of young parents in the new era and the change of parenting concept, as well as the favorable opening of China's second-child policy, the maternal and child market has become a hot spot. At the same time, under the influence of “Internet +”, China's maternal and child market is entering a fast track of rapid development.
From the distribution of maternal and child users in the country, it is mainly concentrated in mature markets in the eastern coastal areas, including 8 provinces and cities such as Guangdong, Jiangsu, Liaoning, Fujian, Hubei, Zhejiang, Shandong, and Sichuan, which are located in the first echelon of maternal and child consumption; Sichuan is a province with strong maternal and child consumption in the central and western regions. However, in terms of consumption potential, due to the sinking of channels and the popularity of mobile Internet, the consumption potential of emerging markets in the Midwest is huge.
"Bsoft", a brand of Xiamen Fulixing Industry & Trade Co., Ltd., will continue to integrate traditional maternal and child channels, e-commerce channels, medical channels and other resources to adopt a "super-cost-effective" strategy. Brand flagship store + e-commerce distribution cooperation + high-end monthly clubs and other business strategy promotion, based on the domestic market. Entering the Asian market through a wide range of internationally renowned international baby products exhibitions; as always, the concept of universal baby care is brought to the health and happiness of more moms and babies!
